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Institute for Market Transformation

Promoting energy efficiency in buildings
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Chris Potter

Senior Communications Associate chris@imt.org  |  240-244-7568 Chris Potter

Chris joined IMT in February 2012. As IMT's Senior Communications Associate, he provides support for all of the organization's core programs and leads strategic communications efforts for initiatives that unleash the full potential of more energy-efficient buildings in the private sector. These initiatives include IMT and the U.S. Department of Energy's Green Lease Leaders program, the Landlord-Tenant Energy Partnership, and the Small Business Energy Initiative. Chris works on a range of communications duties such as conducting media relations, editing IMT publications, writing press releases, developing infographics, and managing both IMT's blog (The Current) and monthly newsletter, TRANSFORM. He also oversees digital and social media strategy for the organization. 

Chris came to IMT from Fenton Communications, the nation’s leading public-interest communications firm, where he worked with clients such as the Electric Drive Transporation Association and MoveOn.org. Prior to Fenton, Chris worked as a freelance editorial assistant, writer, and videographer. His work has appeared in the New York Times, on National Public Radio, and on the websites Climate Progress, GreenBiz.com and RenewableEnergyWorld.com. Chris is a graduate of Franklin Pierce University in New Hampshire where he was managing editor of the school's online newspaper, The Exchange.